Connect with your audience to build better products.

Connecting hardware startups in Asia with global audiences through design research. Scale from idea to market leading product through understanding your audience.

how we work

Our process takes you from initial concept to user-validated product, starting with your biggest question.

Who is this for?

What should we focus on?

How do we make this better?

How do we fix this?

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about us

inlightof is led by Hamish Tennent, who has over a decade of experience at companies like Meta, Volkswagen, and Audi. We believe the most transformative products are built early and refined through hands-on user feedback, turning the details into magic.